EL PIBE DE ORO

By Youssef Sy

Youssef Sy (YSY) honors football legend Diego Maradona in this piece. The work features a stylized figure against a striking light blue and white striped background reminiscent of the Argentina national jersey, framed by the title "EL PIBE DE ORO" and the iconic number 10. Following Sy's signature design language, the subject is depicted with a black blindfold inscribed with "DIEGO".

Born in France in 1982, Youssef Sy (YSY) is a contemporary pop artist whose aesthetic was forged in the worlds of French comics and Japanese mangas. After serving as the Head of Design for Havas Sports Group, Sy spent six years in Japan - a pivotal period where he birthed his signature "Y-CONS" character concept. His ability to distill personality into minimalist icons eventually led to a major collaboration with Lacoste, where he designed the collection for tennis world number one Novak Djokovic, reflecting their shared values of passion and abnegation.